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Sustainability and "Seaspiracy"

Sustainability and "Seaspiracy"

If you’ve seen the hit new documentary ‘Seaspiracy’ on Netflix, you’ll have become unpleasantly aware of how much of an institutional problem overfishing is around the globe.

The ugly practices of fisheries, shown in the documentary, to chase profits over the health of the aquatic ecosystem is why it’s so fundamentally important to be conscious of not just what you’re buying, but of the practices from whom you’re buying.

The main problem with our attitudes to fishing practice comes down to the fact we don’t see it. Out of sight, out of mind. Unlike treatment of animals on farms, there just isn’t the ability to monitor the practice of individual fishing vessels.

Organisations like the Marine Stewardship Council (MSC) and their certifications of products are a vital step into shopping sustainable-only. Not only do the labels indicate that the fishery has passed a rigorous certification, but you can track the assessments individually.

Shopping for products from sustainable sources is a powerful way to make waves in the market, it signals that these are practices we encourage and forces the companies that aren’t helping to review their operating procedures.

If you look beneath the surface and understand how a company works, it can determine how you interact with that company. But, because a lot of these practices are hidden from view, or masked with marketing decoys, it’s hard to know exactly what practices you endorse through what you buy.

By lifting the lid on who companies are, what they stand for, the values they hold and the practices they live by, we believe that people want to make decision which positively impact both People and Planet. This is why we go to lengths to understand the essence of a brand and help you shop by the values that matter most to you.

There’s much to be hopeful for, however, and our outlook for the future is captured perfectly by the brilliant Paul Hawken who said, “When asked if I’m pessimistic or optimistic about the future, my answer is always the same: if you look at the science about what is happening on Earth and aren’t pessimistic, you don’t understand the data. But if you meet the people who are working to restore this earth and the lives of the poor and you aren’t optimistic, you haven’t got a pulse.”

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